Family

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I'm HARD® CLUB

I’m a chic, en vogue socialite…
An attention getter, with trendy style.
To my inner circle, I’m reliable and loyal

to the end.  The spotlight is on me because

my passion for life attracts it.

I’m HARD® CLUB and I PLAY HARD®!

HARD® Lifestyle Beverages is the modern interpretation and evolution of classic flavors.
HARD® is “Classic Appeal…Ignited!”
 
Whether straight or mixed, HARD® CLUB is bubbly and effervescent, calorie free and refreshing…
the way sparkling CLUB should be... and then some!
 
HARD® CLUB is made with reverse osmosis purified water and select salts.  HARD® is then enhanced with caffeine and B-vitamins.

I'm  HARD® TONIC

Distinguished and sharp, both youthful and mature. My contemporary, yet classic-style is legendary.

My heritage guides me, and I’ve learned

to live tall and proud.

I’m HARD® TONIC and I STAND HARD®!

 

HARD® Lifestyle Beverages is the modern interpretation and evolution of classic flavors.
HARD® is “Classic Appeal…Ignited!”
 
Whether straight or mixed, HARD® TONIC 
is classically flavored, with the unmistakable

bite of real quinine. 

 

You will love this modern revelation!
 
HARD® TONIC is made with reverse osmosis purified water, real quinine, natural flavors,

cane sugar, and stevia.  HARD® is then

enhanced with caffeine and B-vitamins.

I'm  HARD® GINGER

Connected to all that surrounds me,

I give off warmth that you feel inside.

Friends know me as grounded, but my soaring spirit lets my soul take flight.  I’m a dreamer, poet, and prophet.  My essence knows no limits.

I’m HARD® GINGER and I DREAM HARD®!

 

HARD® Lifestyle Beverages is the modern interpretation and evolution of classic flavors.
HARD® is “Classic Appeal…Ignited!”
 
Whether straight or mixed, HARD® GINGER

is a century old classic for a modern world.  

 

Dry–sweet flavor, carefully balanced 

with the vivid snap of ginger.

HARD® GINGER is made with reverse osmosis purified water, natural flavors, cane sugar,

and stevia.  HARD® is then enhanced

with caffeine and B-vitamins.

 
 
 

I'm  HARD® ORIGINAL

I’m fueled by ambition and motivated to succeed. Inspiration and dedication are the true wings of flight.

Like a diamond I’m hardened by pressure

and my perseverance is everlasting.
I face my challenges with unyielding

determination and emerge victorious.
 
I’m HARD® ORIGINAL and I AM HARD®!

 

HARD® Lifestyle Beverages is the modern interpretation and evolution of classic flavors.
HARD® is “Classic Appeal…Ignited!”

 

Whether straight or mixed, our crafted secret blend of  flavors, spices, and aromas puts HARD® ORIGINAL in a category all its own.
 
HARD® ORIGINAL is made with reverse osmosis purified water, natural flavors, cane sugar,

and stevia.  HARD® is then enhanced

with caffeine and B-vitamins.

 

I'm  HARD® CITRON

I’m an avant-garde artist living life 
through expression.  I’m inspired by the

beauty in all things and in all people.

Visions are meant to be shared.  I want 
to share my creations with the world.

I’m HARD® CITRON and I CREATE HARD®!

HARD® Lifestyle Beverages
is the modern interpretation and
evolution of classic flavors.
HARD® is “Classic Appeal…Ignited!”

 

Whether straight or mixed, enjoy what

a genuine citrus flavor truly embodies, 
a crisp start and a clean finish.  
HARD® CITRON is a unique experience.

 

HARD® CITRON is made with reverse osmosis purified water, natural flavors, cane sugar,

and stevia.  HARD® is then enhanced with

caffeine and B-vitamins.

 

I'm  HARD® GRAPE

I press forward never losing focus.

Constantly improving my game, 
I’m prepared for every opportunity. 

I’m an entrepreneur turned mogul.
A legend in the making.

I’m HARD® GRAPE and I RISE HARD®!

HARD® Lifestyle Beverages 
is the modern interpretation and
evolution of classic flavors.
HARD® is “Classic Appeal…Ignited!”
 
Whether straight or mixed,  HARD® GRAPE

is rich in flavor yet clean and light.  
It’s deliciously sweet with a touch of tart.
Your childhood favorite has grown up.

HARD® GRAPE is made with reverse osmosis

purified water, natural flavors, cane sugar,

and stevia.  HARD® is then enhanced with

caffeine and B-vitamins.