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The generation that embraced coffee shops, energy drinks, and caffeinated beverages..has matured and evolved.  The need for caffeine remains, however now the modern health conscious consumer wants it with Health, Taste, Variety, and Style.

HARD® delivers a dynamic alternative to both coffee and energy drinks for our

"On-Demand" lifestyle.

HARD® offers the classic flavors consumers seek, the premium quality they look to indulge in, a satisfaction of the consumers need for caffeine, while having the flexibility to be enjoyed as either a stand-alone beverage or utilized as a mixer. 

HARD® is not an energy drink, in contrast, HARD® is the essential fuel for your lifestyle.  Simply put...HARD® delivers "Clean Caffeine"

We respect the past, but are never slowed by it. We're HARD®, both youthful and mature, unyielding and driven to be better than what was, and explore what could be.  

Craft in quality and flavor, with the appeal inspired by your needs and demands.

 

The future crafted from scratch - Designed BY Life! - Designed FOR Life!

 

Live HARD®!

generation coffee shops energy drinks caffeinated beverages matured Our need caffeine we want it with Health, Taste, Variety, and Style. ​ HARD® brings us health-conscious consumers dynamic alternative to both coffee and energy drinks for our "On-Demand lifestyle. ​ You will be focused and alert through a functional blend of caffeine and B-Vitamins, clean and delicious... Without Taurine, corn syrup, artificial   colors/ flavors, or other ingredients all those other companies have forced upon us, that frankly we never wanted.   At HARD®, we have created a new craft beverage category where flavor and function meet it perfect harmony.    ​ HARD® is a modern vision and a complete re-imagining from the ground up.   Not a half conceived rehash of the old, but a birth new. ​ inspired Never cared enough to satisfy our demands;  We decided to be daring in life, bold in our decisions, live HARD craft best tasting functional beverages craft flavor appeal focus scratch life design quality flavor

Inspiration

 

Difference

HARD beverage No Taurine, No Artificial Colors, Flavors, or Sweeteners. No Corn Syrup, No Artificial Sweeteners, GMO Free& Gluten Free. caffeine iReverse Osmosis Purified Water Premium Natural Flavors Proprietary Functional Caffeine & B Vitamin blend Real Cane Sugar Stevia Certified Kosher Proudly produced USA reduced calorie 0 sugar devotion quality craft clean difference
Reverse Osmosis Purified Water
Premium Natural Flavors
Proprietary Functional Caffeine & B-Vitamin blend
Real Cane Sugar & Stevia
Certified Kosher
Proudly produced in the USA
 
No Taurine, No Artificial Colors, No Artificial Flavors,
No Corn Syrup, No Artificial Sweeteners, GMO Free & Gluten Free.
Made with hands on craft care. 
Fueled by dedication and a devotion to quality.
Clean Caffeine so you can energize without compromise.
HARD®..... Inspired by you.....Created for you.